Andy Sun - Creative Direction

Andy Sun
Creative Direction

Selected Work

Elf Bar Holder 🌬️
The Speaker & Mixer Bag 💿
Orb Bag 🔮
Hinge: Friend’s Take Campaign 💌
The iPod Cigarette Case 🚬
MSCHF Gobstomper: Dremel Edition 🪛
The Tati Bag 🔍
Fred Again.. Cloud Tee ☁️
The Swamp Bag 🧟
Tea for Two 🫖

Selected Work

Elf Bar Holder
Creative Director and Producer
Client: Nik Bentel Studio

One of one.
100% Brass.
An in house design experiment conducted by the NBS Creative Team.

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The Speaker & Mixer Bag
Creative Producer and Art Director
Client: Nik Bentel Studio

Two electronic handbags: one with a built-in bluetooth speaker, one with a multichannel mixer.

Custom build for PinkPanthress NPR Tiny Desk Concert.

[View More + Selected Press]

Orb Bag
Creative Producer and Stylist
Client: Nik Bentel Studio

Modeled after the duplin cyclide, the orb bag is a purse made out of pure math.

NYFW 2024 debut, worn by Horsegiirl

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Hinge: Friend’s Take Campaign
Senior Art Director
Client: OK COOL x Hinge

A guerrilla campaign that makes their users feel hopeful about dating again by tapping besties who will go overboard to make them feel seen

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The iPod Cigarette Case
Creative Producer and Art Director
Client: Nik Bentel Studio

There are cigarette cases for those with the eyes to see.

A design sprint designed and photographed for Nik Bentel Studio promotional purposes.

[View More + Selected Press]

Gobstomper: Dremel Edition

Video Producer and Lifestyle Photographer
Client: MSCHF

Nik Bentel Studio was contracted by MSCHF to creative direct, shoot, and edit a reel for promotional purposes on multiple social media platforms.

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The Tati Bag
Creative Producer and Art Director
Client: Nik Bentel Studio

A first of many genuine leather handbags in the Nik Bentel Studio signature silhouette, an ode to French director and visual comedian Jacques Tati.
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Fred Again.. Cloud Tee
Creative Producer and Photographer
Client: MSCHF x Fred Again..

The Cloud Tee starts as a simple white T-shirt, but when exposed to UV light it reveals a full print of partly cloudy skies.

Tasked with product photography direction and production.

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The Swamp Bag
Creative Director
Client: Nik Bentel Studio

Front to back Creative Direction and Photography case study + product launch.

The third iteration of the Nik Bentel Studio Ink Bag series.

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Tea for Two
Creative Producer and Videographer
Client: Nik Bentel Studio

A return to Alice in Wonderland through the lens of Nik Bentel and Kortney Hinden’s Tea for Two collection. Featuring an extra-large metal key, a double-spouted teapot, warped playing cards, and a two-headed spoon.

[View More + Selected Press]