Andy Sun
Creative Direction
Selected Work
Project 01
The Elf Bar Holder
Creative Director and Producer
Client: Nik Bentel Studio
Art Direction by Andy Sun and Diana Victoreen
3D Modeling by Gene Han
Elf Bar Holder
2024
Role: Creative Director and Producer
Client: Nik Bentel Studio
Team: Diana Victoreen, Gene Han, and Mara Tuccio
Selected Press:
HypebeastRISDTonsilLibrariesContemporary100
A one of one object created by the in house creative team at Nik Bentel Studio.
Fabricated by our lead product designer, Gene Han, this design experiment involved opening a mold and casting it in solid brass. The goal was to generate online buzz and social media engagement by combining two outlandish ideas into a single, viral moment.