Project 01



The Elf Bar Holder
Creative Director and Producer
Client: Nik Bentel Studio



Art Direction by Andy Sun and Diana Victoreen
3D Modeling by Gene Han




Elf Bar Holder
2024
Role: Creative Director and Producer
Client: Nik Bentel Studio
Team: Diana Victoreen, Gene Han, and Mara Tuccio

Selected Press:
HypebeastRISDTonsilLibrariesContemporary100
A one of one object created by the in house creative team at Nik Bentel Studio.

Fabricated by our lead product designer, Gene Han, this design experiment involved opening a mold and casting it in solid brass. The goal was to generate online buzz and social media engagement by combining two outlandish ideas into a single, viral moment. 





© Andy Sun