Andy Sun
Creative Director
About
Project 04
Hinge: Friend’s Take Campaign
Senior Art Director
Client: OK COOL x Hinge
Copywriting by Maven Nzeutem and Tony Vacante
Creative Direction by Steve Whisler
2026
Role: Senior Art Director
Client: Hinge
Team: Carly Altieri, Maven Nzeutem, Tony Vacante, and Steve Whisler
Hinge asked for a creator-led campaign to launch their latest feature, Friend's Take. Friend's Take allows daters to invite trusted people to share authentic reflections about them via a unique link—shifting social proof from a behind-the-scenes behavior into something visible, personal, and integral to how daters represent themselves.
Solution
Hinge launches a guerrilla campaign that makes their users feel hopeful about dating again by tapping besties who will go overboard to make them feel seen. The campaign puts Hinge at the center of dating culture and community conversations by amplifying besties and loved ones who want to tell the world how great their friends are.
The Work Done
RFP response and win, big idea development, campaign art direction, renders, and feature launch.